M Behold’s first hit and self-empowerment anthem “Numb Little Bug” climbed to No. Boardof Adult Pop Airplay Chart, dated 6 August.
After entering the charts in April, the song originally broke through thanks to the conversation on TikTok, and topped the radio rankings in its 19th week. It was released in late January on Moon Projects/Republic Records.
23-year-old Los Angeles native remembers song’s origin BoardThe June Chartbreaker feature. “I started on antidepressants and didn’t know the drug could take the high as well as the low. I didn’t feel how I was expecting,” she shared. “I was talking to my mom and her was telling that everything I wanted was happening, but for some reason I” [wasn’t] Happy. So, I tried to find the right words to explain it to him.
“I always try to remind my fans that it’s okay not to be okay,” Behold said. “And that often, the moments in our lives when we’re feeling down are temporary, they’re not permanent. You can always find a way out of a situation.”
In addition to its adult pop airplay coronation, “Bug” reached number 5 on the All-Format Radio Songs chart—and reaches a new weekly-best of 50.8 million in airplay viewers on the latest list, according to Luminet—number one. 6 on the Pop Airplay and number 18 on the Billboard Hot 100.
Of all adult pop airplay reporters, WTMX Chicago has played the song the most (over 1,700 times) as of August 2, followed by KLTG Corpus Christi, Texas (about 1,400) and WTIC Hartford, Conn. (1,300).
Meanwhile, “Bug” is her second career success at the top adult pop airplay this year, after Gayle’s “Abkdeffu”, which ran for four weeks beginning in March. Last year, a song like this reigned: Olivia Rodrigo’s Smash, and the first properly promoted single, “Driver’s License,” also hit four weeks.
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Reference from www.billboard.com