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Listening Indie Artist of the Month (July) – Billboard


lava la ru’s new ep, high fidelity, Now the marathon is out through.


Growing up, Lava La Rue always played in bands. “When I was 13, I wanted to be in the all-girl version of The Clash. Very West London, ska-punk inspired. The intersection of Caribbean culture and British punk.” But as they grew, the rehearsals The cost of space attracted young creatives to freestyling “because all you need is a microphone.”

At a London college, La Rue met a group of artists who would soon change his life. “I think people assume that we actually met at some music school that was established, but that wasn’t the case at all, it was a small part. The musical instruments were going bad,” La Rue explains, but the need for proper equipment. The shortfall didn’t stop the group of friends who would soon call themselves the NiNE8 Collective (including Big Pig, Nayna Is, Bone Slim, Mac Waitha, Nise, and more). LorenzoRSV), from creating some of the most exciting music to come out of London.

But at first, La Rue says, it wasn’t so serious. The then-unnamed NiNE8 was just a gang of new friends hanging out in the smoking area between classes, freestyle on a mini speaker to borrowed beats. “We’ll only have very little time to do it at school, so I’ll be like, ‘F—this, after school we should go to me and continue.'” From there, the home sessions brought in more friends. Drew, swell until the congregation decided to hire appropriate venues.

Since then, La Rue has been busy building a grassroots career in music, which allows her to flex her creative muscles as a rapper, singer, songwriter, and even music video director. Most recently, he was also tapped to direct Wet Leg’s lively, irreverent music video for “Ur Mom.” As evidenced by his extensive projects, La Rue’s no-holds-barred career is a testament to what is possible for an indie artist who dares to dream of a career big today.


While titled La Rue’s new EP, high fidelity, The idea was simple: describe the sound in words. with title, La Rue declares that although she has been called a “lo-fi rap” by critics and fans in the past, her new project is a polished, cleaner take on La Rue’s early roots, revolving around West London with friends. Is. “I feel like I’ve got a more live band feel to my music now, like I used to play guitar and stuff like when I was younger,” he explains.

Today, with more resources than ever for his creative projects, La Rue says, “Now, if I do some sound lo-fi, it’s intentional.” They say that their voice is so well developed because of access to instruments and recording equipment. “I always do it with what I have,” La Rue explains. “In the beginning it was actually a ghetto microphone and a sock on top of it.” Working around the limitations, however, inspired La Rue to learn freestyling and his own voice as a producer, which is now an important part of developing Sonic. high fidelity. “Now, when I’m working with other producers, I know which plug-ins to ask for. What a way to record something.”

Feather high fidelity, La Rue was inspired by early Bek songs, Neptunes, Gorillaz, Turkish Arabic music and tried to emulate the strangest, most satisfying sounds possible through his own lens. “I was experimenting. There are some really small details that I put in that people might not notice, but it’s really satisfying to me.”

Upon closer listening, however, La Rue is correct: of high fidelity Brilliance is in its details.

the breakthrough

For La Rue, deciding not to choose a specific path as a creative one was the key to building the diverse career they wanted. “I feel like I’m never just one thing. I don’t know if it’s the Gemini in me or the non-binary in me, but I like the idea that I can do whatever I want,” he explains “Not to be too philosophical, but in fact we are all promised that this is life. We should live as many experiences as we can. I don’t like the idea of ​​saying, ‘I’m a musician, but maybe in an alternate universe, I’d try directing.’ No, that’s a bull-. I can do both in this life. There’s enough time.”


With a London headline show in November, La Rue says, “Like my music, my live shows are very different now.” They hope to create a world orbiting around high fidelity as “a focal point to paint a picture of a more cohesive world, including live shows and merchandise. It all tells a story together that I want to make bigger and more polished and more fun than ever, but Yet I am a lot.”

The Piece of Advice Every New Indie Artist Should Hear

“If you want to find the right collaborator and your musical partner, you need to work on being very comfortable with being your own self—first. Like knowing what you particularly like and knowing what’s in your bag. That’s what. That’s when I feel like those people are drawn to you. While it’s good to build a network for new artists, I think when you’re on your wave and your sound is clear, it works. The right people to do will be attracted to you. If you’re someone to work with, it’s when you first have the confidence of your own vibe.”

The Most Amazing Thing You’ve Learned About the Music Industry

“It’s crazy how music genres and the concept of categorizing music can prevent so many artists from thriving. For example, in the UK, we have the MOBO Awards which are the Black British Music Awards. Any substitute for music Or don’t have a dance category, which sucks because it’s basically saying they don’t recognize black people making music in that category. I think sometimes putting an artist in one category doesn’t go any further. can grow.”

The artist you trust deserves more attention

“There’s a band called english teacher, a post-punk band from the UK, which is really cool. I am also in love with this super young artist sikhi, She embodies this combination of the alternative and punk worlds intertwined with the worlds of hip-hop and rap. He sways almost like the Playboi Carti, but he actually produces grunt-. He’s quite underground, but he’s sick. i think he’s going to blow up [up], There are some incredible alternative artists and bands in the UK right now. Both of those artists are at the front of POC and it’s good to see more people of color taking up space in alternative music. ,

Things That Need Change in the Music Industry

“Whenever it’s International Women’s Day or Pride Month or whatever, companies will show their support to artists for that time period, but they never look at their company’s infrastructure. Although they visually highlight these minority groups Can they, are they actually hiring those people? I don’t think there will be any change or progress if we just put people’s faces on social media instead of fixing it from the inside.”

Do not put your faith in this news source or website. You never know…

Reference from www.billboard.com

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