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Wednesday, June 29, 2022

Dallas Got Rick rolled out on April Fools’ Day with a giant QR code

The internet craze comes and goes faster than hiccups, but one that somehow lasts almost as long as the internet itself is a “rick roll”.

The term refers to an online prank in which “Rick Rowley” receives a URL address and leads them to the music video for singer Rick Astley’s hit debut single “Never Gonna Give You Up”. The opening of “Doo-Doo-Doo-Doo-Doo-Doo” has produced more grins and eye rolls than at the time in 1987, when the song airplayed at a lawless amount.

Sky Elements Drone Show Rick with his 300 customizable drones found a way to roll out a large part of town for April Fools’ Day by creating a QR code in the sky attached to Astley’s music video.

@ threesesnis Drone QR Code in Dallas, TX Sky Line! #April fool #rick roll #dallas #drone Original Soundboard – Cody Gohlke

Preston Ward, chief pilot and general counsel for the Sky Elements drone show, says the idea for the prank came from marketing guru and ideas maker Jared Gaines a few weeks before April 1. Gaines is the spiky-haired man behind ambitious attractions such as the Vanilla Ice and Teenage Mutant Ninja Turtles Reunion Show in 2014 and Jared’s epic Nerf Battle at AT&T Stadium, which is now an annual event.

“We were thinking of something we could do for April Fools, and we were talking to Jared,” Ward says. “We just did a QR code [Halo series for Paramount+] at South by Southwest in Austin and he suggested we roll everyone to Rick.”

Gaines wrote his idea to Ward, saying, “You’ll be the first company on Earth to ‘roll the rick’ someone with a drone.”

“When I realized that drone technology had grown to the point where they had enough to produce a scannable QR code in the sky, it dawned on me at once that it would be possible to program a QR code to literally record it. Rolling someone out of the air,” says Gaines.
Ward says they used 300 drones with a GPS tracking system and high-powered LEDs capable of glowing at a rate of 1,000 lumens. The 100-foot-wide, 250-foot-long QR code hovered over Love Field for nearly 20 minutes on Friday night.

“One thing about drone shows is that they can look small,” Ward says, “but when you see them and scale, you go, ‘Wow, that’s really big.'”

Ward says he only had a small window to prepare the drone and animate the light display but that’s typical for these types of projects. Sky Elements has designed Sky Drones for NASCAR events and Reunion Tower on New Year’s Eve and is also working on sports displays for the Oakland A and Kansas City Royals.

“We’re used to working with tight deadlines,” Ward says. “The other day we had a client and we made four custom animations for them.”

It is not known exactly how many people saw the drones in the sky, but Ward says they tracked down “two hundred” scans of QR codes on the night of the flight. The hits quickly escalated as videos of drone demonstrations surfaced on social media.

“I didn’t think they would go for it because it’s really like a whole day of setup and an incredible amount of logistics and trailers and putting all the little drones in the field but they actually agreed to it and the rest is history.” It is,” says Gaines. “It’s literally history because no one has ever done it before.”

Don’t Trust On this News and Website Maybe it’s Fake

– Article Written By @ from https://www.dallasobserver.com/music/dallas-got-rick-rolled-with-a-giant-qr-code-on-april-fools-day-13716928

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