The future of the live-action DC Multiverse has been long speculated in recent days, after which it was abruptly canceled bat girl by Warner Bros. Discovery. The film, which completed production earlier this year and was already in the post-production stage, brought a surprise and unprecedented move to its shelving. Reports in the following days have hinted at the reasons behind the cancellation, ranging from changes in DC continuity to tax-related reasons — and new comments from Warner Bros. Discovery CEO David Zaslav included even more context. When asked about the cancellation of Batgirl during the company’s recent quarterly earnings call, Zaslav said plans to better “protect” the DC brand as well as release bigger movies exclusively on streaming.
“Our ambition is to bring Warner back and produce great high quality films, and as we see opportunities broadly, DC is at the top of the list for us,” Zaslav explained. “You look at Batman, Superman, Wonder Woman, Aquaman – these are brands that are known everywhere in the world. The ability to drive those people around the world with great story is a huge opportunity for us. We did a reset We’ve restructured the business. We’re going to focus. There will be a team with a 10-year plan that will focus only on DC. It’s similar to the structure that Alan Horn and Bob Iger put into Kevin very effectively with. Feige at Disney. We think we can build a long-term, more robust, sustainable growth business out of DC. And as part of that, we’re going to focus on quality We’re not going to release any films before it’s ready. We’re not going to release a movie to make quarters. The focus is going to be – how do we make each of these films as good as possible in general? Make? DC is something we think we can make better, and now we’re focused on it. We have some great DC movies. lms are coming – Black Adam, Shazam!, And glow, We are working on all of them. We are very excited about them.”
“We’ve worked hard in the direct-to-streaming business,” Zaslav continued. “We’ve seen, fortunately, now having access to all the data, how direct-to-streaming movies perform, and our conclusion is that expensive direct-to-streaming movies, in terms of how people watch them on the platform. What is being consumed, how often people go there or buy it, or buy a service for it, and how it is nurtured over time. Any comparison to what happens when you launch a movie in theaters No. So this idea of expensive movies going straight to streaming, we can’t find an economic case for it. We can’t find an economic value for it. And so we’re making a strategic shift, part of that. As in. We are out in the city, talking about our commitment to theatrical exhibition in the theatrical window. Many films will be launched with smaller windows. Some may have different types of marketing campaigns, where we are the most Big platform and take advantage of having a platform that all motion picture companies look for. But we’ll always be tight-lipped. Our focus will be on theatrics, and en-hi en that we bring theatrical films to HBO Max, we find that their value is quite high. And we have an ecosystem where we can do premiere motion picture business. That’s why most people turn to Hollywood. That’s why most of the people came on the big screen in this business and the lights went out, that’s the magic. And the economic model is much stronger. And the other thing is that we’re going to pay a lot of attention to quality. Like I said – we’re not going to launch a film until it’s ready, we’re not going to film to make a quarter, and we’re not going to take the film out until we believe in it. are going to do. And that’s it, especially with DC, where we feel like we want to pivot, and we want to lift up and we want to focus.”
“The aim is to develop the DC brand, develop the DC characters,” concluded Zaslav. “But at the same time, our job is to protect the DC brand, and that’s what we’re going to do.”
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Reference from comicbook.com