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Friday, August 12, 2022

Warner Bros. Discovery Announces HBO Max/Discovery+ Merger Release Window

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The anticipated release window for the merger of HBO Max and Discovery+ was announced by Warner Bros. Discovery during its 2022 second quarter earnings call. Ever since Discovery bought WarnerMedia, the merger of the two streaming platforms has been a hot topic, as the two separate services were not a priority for Warner Bros. During the call, Zaslav said that their top priority is to launch “a unified SVOD service,” allowing customers to access both catalogs of content. The big question was, when will this HBO Max/Discovery+ merger happen? It is now known that the anticipated rollout is scheduled for next summer.

Summer 2023 is when Warner Bros. is planning to merge Discovery HBO Max and Discovery+. “Our primary focus for the rollout will be the markets where HBO Max has already launched,” said JB Perrett, President and CEO of Discovery Streaming & International. “We plan to launch the service sequentially in the US next summer, with Latin America to follow later in the year. European markets with HBO Max early 24 and later with additional launches in key Asia Pacific regions Some new European markets will follow, coming in 2024. Of course, as we get more development work and testing under our belt, we’ll figure out ways to accelerate the rollout if and where it makes sense. Comes.”

“With respect to streaming, our main priority right now is to launch an integrated SVOD service,” Warner Bros. Discovery CEO David Zaslav said earlier in the call. “And in a few moments, JB will talk more about the strategy and some of the key building blocks and milestones as we bring together HBO Max and Discovery+. Our streaming strategy has evolved over the past year and really reflects the importance of this rather than reliance on this section of our global content monetization plan.”

“Once our SVOD service is firmly established in the market, we see real potential and are looking at opportunities for a fast or free ad-supported streaming offering that will provide consumers who have access to great library content without a subscription fee. while at the same time serving as the entry point to our premium service,” said Zaslav.

Warner Bros. Discovery now has a total of 92.1 million subscribers worldwide. That total includes HBO, HBO Max and Discovery+, growing by nearly 1.6 million subscribers in the second quarter. That said, WBD didn’t break down subscriber numbers by individual service, so there’s no way to know how HBO Max performed specifically over the past quarter.

While Warner Bros. Discovery grew its global audience over the past quarter, it actually lost customers in the United States. Streaming totals here in the States dropped by about 300,000 in the second quarter.

Do not put your faith in this news source or website. You never know…

Reference from comicbook.com

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