- Films on digital platforms fetch one and a half to two times the budget, even if there is no chance of sinking here, profit fix
- 30 crore ‘Gulabo Sitabo’ sold digitally for 60 crore, 20 crore for TV
- Uri grossed Rs 250 crore at the box office
‘Gulabo Sitabo’ is the first Hindi film to be released on a digital platform instead of a cinema. More than six films are set to release on the OTT platform in the coming months, including Vidya Balan’s ‘Shakuntala Devi‘ and Janvi Kapoor’s ‘Gunjan Saxena – The Cargill Girl‘.
Trade analysts say Gulab Sitabo has a budget of Rs 30 crore. Is. It has been bought by Amazon for Rs 60 crore while satellite rights have been bought by Sony for Rs 20 crore. Subsidies up to Rs. 5 crore as the film was shot in UP. Thus, the film has made a profit of Rs 50-55 crore without being released in cinemas. In general, if the film had been released in theaters, it would have reached 65 countries, but digitally it would have reached 200 countries.
Trade analyst Raj Bansal says that even if there is no chance of the film sinking on a digital platform, the profit is fixed. Uri, which was made at Rs 30 crore, earned Rs 250 crore, which shows the strength of the box office.
Similarly, ‘Kabir Singh’ made at Rs 60 crore and ‘Stree’ made at Rs 270 crore and Rs 150 crore respectively. Earnings from digital platforms are based on subscriptions, which allow viewers to see as much content as is available on Amazon, Netflix, or other platforms. Now, whether he has seen ‘Gulabo Sitabo’ or not, he has given the money. So the digital platforms do not give the figure of how much the film earned after its release.
Ronnie Lahidi, the producer of ‘Gulabo Sitabo’, says that one and a half times more money is earned on digital platforms than in cinemas. It is calculated not from the budget of the film but from the star value. We have got one and a half times more than the face and brand value of Amitabh and Ayushman.
Gunjan Saxena gets Rs 60 crore on OTT platform Met
|Shakuntala devi||48 crores|
|Lakshmi Bomb||80 crore|
|Gunjan Saxena||60 crores|