After movie theaters reopened and new movies returned with the roll out of the COVID-19 vaccination, AMC Theaters stunned audiences with their massive “Welcome Back” campaign. A brief commercial starring Nicole Kidman watching a movie inside an AMC and delivering a monologue about the magic of watching movies in theaters with audiences captivated moviegoers everywhere, resulting in a lot of memes and memes on the Internet. became a parody. Now that AMC has confirmed that this one-time video will be a big part of their brand for another year, Kidman will have to sign a new deal as a spokesperson.
Speaking during AMC’s Quarter 2 earnings call for 2022, the company’s CEO Adam Aron confirmed the news, saying: “As Nicole Kidman reminds us in AMC’s now iconic and respected ad campaign, ‘It Considering that Hollywood has great stories to tell. It is clear that movie fans are always eager to enjoy those dazzling images on the huge silver screen of AMC.’ And speaking of Nicole, our ad campaign was so effective that we signed her to be our spokesperson for another full year.”
Despite the immense popularity of the ad, Kidman himself was unaware that it had developed a cult following among movie fans. Speaking in last interview playlistThe Academy Award winner revealed how it all happened and then reacted in shock to learn how seriously some fans take the ad that runs before each AMC movie.
“Are you kidding?,” Kidman replied when told that “somehow it feels good to be heartbroken in a place like this,” now that it’s printed on the T-shirt. Kidman’s publicist said, “People have printed it out and handed it to a theater so they can read it with you before the movie.”
“What?,” Kidman replied. “Yeah. It’s a thing,” playlist assured him. “No,” he added in disbelief. “Yes,” he replied. “what?” He asked again. playlist It also reported that fans were upset when the promo was reduced from one minute to 30 seconds, removing the most popular line.
“But it’s a great line, isn’t it?,” Kidman said. “How true is this. How true is it even? …” I mean, talk about not feeling alone, sitting at the cinema with a broken heart, and then watching something that breaks your heart again, And you go, ‘I’m not alone.’ Please. It shouldn’t go away. We should have cinema.”
Luckily it looks like we will.
Do not put your faith in this news source or website. You never know…
Reference from comicbook.com