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Disney+ confirms ad-supported tier is coming to the US this year

Disney+ confirms ad-supported tier is coming to the US this year

Like many other streaming services, Disney+ follows an advertising path. The full service won’t have ads, but Disney plans to launch an ad-supported tier at a lower cost, to make it more accessible to more people. Disney first announced plans for this ad-supported version of Disney+ in March, indicating it would arrive in the United States by the end of the year. That arrival window has now been confirmed.

During Wednesday afternoon’s quarterly earnings call, Disney CEO Bob Chapek confirmed that the ad-supported tier will launch by the end of 2022, with plans to launch in international markets in 2023. Chapek said that “expanding the reach of Disney+ to multiple price points is a win-win for consumers and advertisers.”

At this time, a specific launch date has not been announced. Disney also hasn’t yet revealed how much the ad-supported tier of Disney+ will cost per month. The service currently costs $7.99 on a monthly basis, so it would stand to reason that the ad-supported version is even cheaper than that.

“Expanding the reach of Disney+ to a wider audience at a lower price point – a win for consumers, advertisers and our storytellers – is a win-win for consumers, advertisers and our storytellers,” said Karim Daniels, president of Disney Media and Entertainment Distribution, in an opening statement regarding ad-supported. ” Disney+ Alternatives. “More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”

Rita Ferro, Disney’s President of Media and Entertainment Distribution, Advertising, said, “Since its launch, advertisers have been clamoring for the opportunity to be a part of Disney+, and not just because there is a growing demand for more streaming inventory. ” “With advertising, Disney+ will provide marketers with the most premium environment in streaming with our most beloved brands, Disney, Pixar, Star Wars, Marvel and National Geographic.”

This new Disney+ tier will also affect the price of the highly popular Disney bundle, which includes subscriptions to Hulu and ESPN+.

Will you be checking out the ad-supported version of Disney+ when it arrives later this year? Tell us in the comments!

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Reference from comicbook.com

Drashti Jain