There’s a bit of conventional wisdom, in that movie theaters don’t actually make money on the tickets you buy, but you get exorbitant discounts for what you eat when you watch. That being the case, AMC Theaters has clearly decided that it is a good idea to make the concession stand virtual. In an earnings call yesterday, AMC Theaters CEO Adam Aron said the company is partnering with Uber Eats and plans to bring popcorn and other discounted items to living rooms and home theaters by the end of the year.
It comes nearly a year after AMC first announced that it would be selling its AMC Theaters Perfectly Popcorn, the same popcorn it has sold in its theaters since 1920, through four new platforms. Beginning in 2022, AMC will begin selling AMC Theaters Perfectly Popcorn at select mall retail locations in the United States. Those new kiosks, counters and stores will sell authentic AMC movie theater popcorn and other AMC movie theater snack items.
“We are already in testing markets with our partner Uber Eats in Chicago and Kansas City for home delivery of AMC Perfection popcorn and other discounted items from our theaters,” Aaron told investors. “Early results are available, so we expect to roll out nationally in the fourth quarter of this year. Similarly, recipe development for microwavable and ready-to-eat popcorn is going well, very well. We look forward to being able to sell our popcorn products in grocery stores and/or convenience stores next year.”
It feels like part of an aggressive move by AMC to increase revenue a few years after the start of the pandemic and increasingly smaller theatrical exclusivity windows for most major studios. The expansion and modernization of their business model includes AMC’s previous announcement that it will begin accepting bitcoin payments in its theaters for tickets and food items.
With AT&T chief Jason Kilar debating the decision to send it to Warner Bros., Aaron was arguably the loudest voice in the exhibition industry.’ HBO Max’s 2021 movies with day-to-day releases are trying to give a shout-out to government officials who enforced restrictions on cinemas at the start of the Covid-19 pandemic. The temporary closure, combined with a lack of big blockbuster tents, contributed to the permanent closure of hundreds of movie theaters between the start of the pandemic and the end of 2021, when Spider-Man: No Way Home Looks like the first truly unreleased blockbuster release since March 2020.
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Reference from comicbook.com