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Monday, August 8, 2022

How the return of Marcelo Tinelli impacted the general rating of July

When the last week of July began, Marcelo Tinelli reappeared on screen -for the first time so far this year- and many were betting that the premiere of sing with me now (at 10:30 p.m., by El Trece) could kick the board of the prime time.

On Monday 25, debut day, the adaptation he made of the big show All Together Now was the most viewed of the day, averaging 15.1 points, running from top of the podium to unbeaten The Argentine Voice, its direct competitor for Telefe. That night, the music reality show hosted by Marley scored 12.8 points and was clearly affected by the return of Tinelli.

But obviously his return was not like those other returns, from the hand of ShowMatch. It is also true that open television today is not what it used to be. Fifteen points, in this era, would equal 40 from a few years ago. The bar has lowered.

On his return to El Trece, Tinelli was accompanied by the youngest of his children, Lolo.  PRESS PHOTO THIRTEEN

On his return to El Trece, Tinelli was accompanied by the youngest of his children, Lolo. PRESS PHOTO THIRTEEN

And in its first week on the air, Sing with me now he went down a kind of slide: started with 15.1, on Tuesday it fell to 11.4, on Wednesday to 11.2 and on Thursday it closed the blind with 10.8. We will see what his second week on screen holds for him, hand in hand with The voiceThat resulted the most viewed of the month, with an average of 14.9 points.

Second place in that table went to Susanna, guest of honorwith 12.3, and, the third, for sing with me nowwith 12.1.

The podium went to Telefe… once again

According to the measurements of Kantar Ibope Media, the general table for July, in the main segment from Monday to Sunday from 12 to midnight, was led by Telefe, with 8.7 points, followed by El Trece with 6.7. América and Elnueve tied at 2, TV Pública came fifth with 0.6 and closed the top Net TV and Bravo with 0.2 each.

"La Voz Argentina" was the most watched program of the month.  Capture TV.

“La Voz Argentina” was the most watched program of the month. Capture TV.

In the segment from Monday to Friday from 12 noon to midnight, the victory also went to Telefe, with 9.5 against 7.2 for El Trece, which finds in Guido Kaczka and Darío Barassi two good rating sticklers. Throughout July, the three time slots were for the ball channel.

in the coveted prime time (from 8 pm to midnight), was imposed by 2.5 points: this month, with the return of Tinelli and the closure of The famous hotel (Alex Cannigia won and the final was the same day as the arrival of sing with me now), the difference with respect to June was reduced by two tenths.

The most watched of the other channels

As for the most watched programs and broadcasts of each channel, beyond Sing with me… Y The voicein America it was imposed THE M, with an average of 3.1 points. In Elnueve he won blessed, with 4.2. On the state screen, the most successful was the transmission of the Women’s America’s Cup, with 2.8. On NetTV, the National chain with 0.4 and, in Bravo, the telenovela Avenue brazilwith 0.2.

Alex Caniggia won "The famous hotel", the second most watched program of El Trece.  Photo: Movilpress

Alex Caniggia won “The famous hotel”, the second most watched program of El Trece. Photo: Movilpress

winter ignition

Although it was a month full of premieres and finals, the switching on of open television fell 1.1 point with respect to what was measured in June: this time it was 20.2, which represents a decrease of 8 tenths in relation to the ignition in July of last year.

August has already started with news in several slots and, surely, El Trece will try to adjust its prime time to continue fighting. Will it be only from the hand of the music or fiction will return at dinner’s time?

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Reference from clarin www.clarin.com

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