Rihanna’s luxurious Fenty fashion line is being discontinued amid the current climate

Fans will have to wait a little longer for Rihanna’s Fenty fashion line. LVMH and Rihanna announced Wednesday that they made a decision to press hiatus on the brand’s luxury line, the singer’s first independent couture collection.

A source close to the brands tells ET that with the overwhelming success of beauty and skin, LVMH and Rihanna have made a joint decision to discontinue the Fenty ready-to-wear division in relation to the current climate. As partners, LVMH Group and Rihanna will focus on the long-term growth and development of the Fenty ecosystem.

Rihanna first announced the launch of Fenty, made up of ready-to-wear shoes and accessories, in 2019, teasing the logo on Instagram.

The historic brand made Rihanna the first woman and first woman of color to create an original brand for LVMH, which owns Louis Vuitton, Christian Dior, Fendi, Givenchy and Christian Lacroix, among others.

Just because the new luxury line has stopped doesn’t mean it won’t have none Fenty to use, however. In addition to making this announcement, ET learned that private equity firm L Catterton, in which LVMH has a stake, led a $ 115 million Series B fundraising round to further RiRi’s expansion. Wild x fenty line of lingerie and take it to the commercial space.

“As we continue to grow the brand at a remarkable rate, it is imperative that we move forward with partners who not only have a deep understanding of our business and customer base, but who share our ambitious vision for Savage X Fenty and have the operational knowledge. – how to work with us to achieve it, ”said Natalie Guzman and Christiane Pendarvis, Savage X Fenty Co-Chairs.“ L Catterton is the ideal partner and we look forward to working closely with their unmatched team to bring the trust and inclusiveness of Savage X Fenty to more people around the world. “

Of course, there is still a lot to look forward to in the Fenty ecosystem, and perhaps, if we are lucky, new music in the new year. Rihanna told ET in October that the pandemic inspired her to think more creatively despite the limitations the quarantine has created, especially when it comes to working on new music.

“It affects everything. It affects the weather a lot, it affects the tours, it affects the viability of traveling or that the people you want to work with travel with you,” Rihanna said at the time.

“It forces you to figure it out and I’m that kind of girl,” he added. “I just want to find a solution. I don’t want to get stuck in the problem.”

Hear more in the video below.


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