Netflix increases most of its prices in the United States. The rate increase is between 8% and 13%. It should be noted that the streaming service is going through a great increase in popularity, due to the pandemic.
How much will you pay for Netflix now?
The rate increase will be implemented on Friday and is the first price change since last year.
In terms of prices, the streaming service will go up 1 dollar (It increases from 13 to 14 dollars per month). The premium plan, which allows more people to see the service on different screens, will cost $ 2 more (Increase from $ 16 to $ 18 per month). The basic plan stays at $ 9 per month.
New subscribers in the United States will have to pay the higher prices immediately, while the increases will affect previous subscribers in phases over the next few months.
The move was widely expected after Netflix raised its prices in Canada this month and ended 30-day free trials in the United States.
The service has gained 28 million subscribers globally this year
Netflix ended September with 73 million subscribers in the United States and Canada, of which the majority are in the United States.
The price hike comes amid global growth for the company as efforts to contain the new coronavirus have shut down restaurants, cinemas and other entertainment venues.
The Los Gatos, California, company earned 28 million subscribers globally during the first nine months of the year. This year, the subscriber growth included an additional 5.4 million customers in the United States and Canada.
Netflix also faces more competition than ever, including very wealthy rivals like Amazon, Apple, Walt Disney and AT&T. In addition, several of them are much cheaper than the Netflix plan for the United States.
With information from The Associated Press