Elon Musk is a visionary not only of technology, but also of business and it has ventured into the conquest of space, the production of technologies to decode the human brain and even high-end electric vehicles.
But now, Grimes’ husband decided to venture into a company that initially seemed like a joke and is now a reality, since He has just launched his own brand of tequila and it will also be premium.
How much does Tesla, the new tequila manufactured by Elon Musk, cost?
So is, Elon Musk’s tequila will not be a GMO variation or regular production agaves, but a premium brand And each bottle will cost around $ 250, a price well above other brands.
It all started as a joke
This idea began in 2018, when Elon Musk “revealed” that he worked at Teslaquila, which was a joke on April Fools’ Day, but the businessman took it seriously and decided to found this company.
The new Tesla Tequila comes in a lightning bolt-shaped bottle and is sold through its website. The drink was a product made by Nosotros Tequila, a California-based company that sources its agave in Jalisco, one of the states qualified to make it.
If it’s not from Jalisco, it’s not Tequila
Remember that if the drink is not made in Jalisco, it cannot be called TequilaHowever, as the agaves are native to that region, an exception would have been made for this drink.
Guanajuato, Michoacán, Tamaulipas and Nayarit are other states where this drink is allowed and they have permission to name it that way.
According to the product label, Tesla is a premium agave aged tequilaIn other words, it must be aged between one and three years in oak, and this one did so for 15 months, so it meets the characteristics.
Elon Musk had to partner with a Mexican company
In 2018, Musk had problems with the Tequila Regulatory Council in Mexico (CRT), since he wanted to patent a drink that did not comply with all the rules and characteristics of this drink.
It is for this reason that Elon Musk had to partner with a Mexican production brand to launch your own tequila.
Just a few hours after being launched on the market, all the bottles were bought and it is unknown if they will supply the product in the next few days.
Who wants to try Elon Musk’s new Tesla Tequila?
Although customers could only purchase a maximum of two bottles of Musk’s tequila Since it could only be purchased in some entities in the United States, the stock of the drink ran out within a few hours of being available and it is not yet clear if it will be restocked.
There are some bottles offered in eBay, but they reach a price of about 25 thousand Mexican pesosThat’s about $ 1,200, more than four times its original price.