Beyoncé and Blue Ivy Carter star together in the new Ivy Park campaign. The superstar and her 9-year-old daughter pair in coordinated outfits, sporting the latest designs from Queen Bey’s upcoming Icy Park collection for her sportswear brand.
Tina Knowles Lawson shared a clip of the Blue Ivy campaign spinning and posing in two different outfits from Icy Park. Tina proudly praised her granddaughter in the Instagram post with the caption: “My beautiful granddaughter Blue Ivy looking like a little super model in her Ivy Park. Rock your blue hair!”
Tina also revealed that Blue Ivy spontaneously joined the shoot.
“She inserted herself into this session,” Tina added in the caption. “No, I wasn’t supposed to be in it! He was hanging out and he got dressed and I guess he said ‘I’m not going to tell you what I could do, I’m going to show you’ I love that aggressive spirit My Blue Azul !! !! ❤️ “
Ice cream park It will be released on February 19 at 4:00 pm EST / 1:00 pm PST. The brand has been teasing the highly anticipated collection on Instagram, featuring the ski-themed winter campaign, featuring celebrity appearances from Hailey Bieber, Gucci Mane and more stars. Styles include a matching patterned pink ensemble, a three-stripe tracksuit, a sparkly bustier, and high-top shoes.
In the past week Nicole byer shared outfits from the Icy Park collection on Instagram, which were gifted by Beyoncé. Byer wore purple leggings, a cropped hoodie, a bright three-stripe tracksuit, and a fuzzy blue coat with the Adidas logo.
Icy Park marks the third collection in Ivy Park’s collaboration with Adidas in clothing, shoes and accessories. The two previous collections that launched in 2020 were sold out immediately, so we’re hoping Icy Park will fly off the shelves as well.
According to World Water Day, the inclusive collection will feature designs that combine sportswear, streetwear and ski wear with faux shearling, terry cloths, snow boots and a new Ivy Park monogram.
The new range will offer gender-fluid silhouettes in sizes XS to 4XL, with various fit selections for your preference. Choose from a women’s slim fit, a women’s regular fit, a women’s oversized fit, a gender-neutral regular fit, and a gender-neutral oversized fit.
Buy back the Adidas x Ivy Park Icy Park Collection when it launches Friday, and shop for current Adidas favorites from ET Style below.