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Monday, June 27, 2022

Hailey Bieber’s new skincare brand Rode faces trademark lawsuit

Hailey Bieber is facing a trademark lawsuit against her skincare company Rode. According to new documents obtained by ET, RHODE-NYC, LLC filed a trademark lawsuit against Bieber’s company, claiming that his new brand is “trademark-infringing” and his company’s “market presence” will quickly swamp, confuse the market and ultimately destroy the goodwill and reputation of the Rode brand.”

RHODE, a clothing and lifestyle brand started in 2014 by Poorna Khateau and Phoebe Vickers, has clothing worn by celebrities such as Beyoncé, Tracee Ellis Ross and Lupita Nyong’o.

In the suit, Khatou and Vickers argue that the new brand Rode, Bieber’s recently released skincare line, named after her middle name, “has not been able to support Ms. Bieber’s already huge celebrity status and massive fan following.” built on the basis of,” and that Rode would be lost. Mixed two brands co-existed.

Business owners also claim that Bieber “sought to acquire the RHODE mark first, appreciating that brands cannot coexist without confusion. The sacrifices he made to build the brand.” Looking at him, Khatau and Vickers refused.”

Khatau and Vickers stated that the brand is their most important asset and argued that Bieber “could capitalize on his fame with a different brand’s beauty line,” but claim they “clearly don’t care.” That’s two other women entrepreneurs using the RHODE brand name for years.”

They are asking that the court restrain Bieber from using the trademark name Road for its products, to destroy all marketing material for Road, to recall all Rode products, made from Road to Bieber. To report all profits, RHODE be compensated for legal compensation. Fees and damages. They are also demanding to go for hearing of this matter.

The brand also released a statement regarding the lawsuit on Instagram, which read, “Nine years ago, we quit our jobs and founded Road to Our Apartment, a fashion company out of nothing. We’re two female entrepreneurs.” who met in college, created the RHODE brand, and worked years of hard work at our minority co-owned company,” begin Khatau and Vickers.

“Today, we were forced to file a lawsuit against Hailey Bieber and her new skin care line that launched last week and is using the brand ‘Road.’ We didn’t want to file this lawsuit, but we Had to do it to protect my business,” the note emphasized.

While he said he admired the 25-year-old model, he insisted that she could have used any brand for her skin care line, and that by using the same name, she would share with the company, employees, customers and partners. causing “harm”. ,

“We admire Hailey. She has worked hard and earned the ability to create her own skin care line. We don’t want to sue Hailey, we want to celebrate her. As fellow female entrepreneurs, we appreciate her every bit.” Wishing you success,” he continued. “Hailee could have chosen any brand for her skin-care line. We only have the “RHODE” brand name that we created. So we didn’t sell her brand when she asked four years ago, and we ask her why. We are now looking to change the brand of our skin-care line. Using our brand is hurting our company, our employees, our customers and our partners.”

Khau and Vickers said they are confident in the outcome of the trial, although there is something they have said they did not want to happen, and thanked their followers for their support.

“We trust the outcome of the trial, but we hope Hailey will now understand the damage we’re sure she never was to try and change the brand of her skin care line. We value our vision and Thank you everyone for supporting us,” the brand’s founders said in concluding their statement.

Bieber, who has yet to comment publicly on the suit, launched his skin-care line, Road, on June 15.

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Reference from www.etonline.com

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