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Hailey Bieber is being sued for stealing a cosmetics brand

Demandan Hailey Bieber robar marca

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Two former college roommates who created a successful clothing brand under the trade name “Rhode” have sued model Hailey Bieber, arguing that she is causing market confusion by promoting a line of skin care products under the “Rhode” name. It may interest you: Doctors found a clot in Hailey Bieber’s brain

Why was Hailey Bieber sued? The lawsuit, filed in Manhattan federal court, asks a judge to identify trademark infringement and prevent Bieber from selling or promoting products under the Rhode name.

The lawsuit alleges that legal intervention was required because Hailey Bieber, a celebrity with 45 million followers on Instagram, launched her skin care product brand last week and filed trademark applications for clothing sales. Hailey Bieber is married to singer Justin Bieber, and the lawsuit alleges that her husband promoted her brand to his 243 million followers on Instagram and generated 1.5 million likes from one post. Separately, Hailey’s attorney did not immediately respond to a request for comment. According to the lawsuit, Purna Khatau and Phoebe Vickers are trying to protect the brand they founded in 2014 when they quit their jobs to create a line of luxury clothing and accessories aimed at “feminine, confident, well-travelled women.” Original Rhodes products have been worn by several stars. Since then, the products are said to have appeared in Vogue, been sold in stores like Saks Fifth Avenue and Neiman Marcus around the world, and been worn by celebrities like Beyonce, Mindy Kaling and Rihanna.

In addition, they are forecasting sales of $14.5 million this year, the lawsuit states. On the day one of her products launched, Hailey Bieber said in a Forbes article that she’s had a “rough time” with “a media world that likes to perpetuate (the conflicts of) women against women,” states it in the suit. “But the reality is that the ‘world of media’ that Ms. Bieber describes is available to you. And he chose it to crush a minority co-founded women’s brand that just can’t match his immense fame and following,” the suit reads. Hailey Bieber also appeared on ABC’s “Good Morning America” ​​and NBC’s “The Tonight Show” with Jimmy Fallon when they launched the line on June 15, the suit reads. It may interest you: The 42-year-old OnlyFans star reveals the secret to his ‘eternal youth’ Finally, the filing shows that the confusion and damage to the brand founded by Khatau and Vickers is already widespread and it has only taken eight days for some consumers to believe that the company of 8 years is the same as the original brand.

Reference from lanoticia

Will Hotson