The film companies that exist in Mexico announced the campaign Film Festivalwhich will be nationwide and will sell tickets from 29 pesos, with the aim of attracting a larger audience to their theaters.
The event will take place from September 5 and will end on the 7th of the same month. Users will be able to watch movies on the billboard at a much lower price than usual and at least 8 cinema chains will participate.
What will be the cinema chains in which it will apply?
How much will the tickets cost?
the ticket of 29 pesos it will be for traditional rooms.
the ticket of 49 pesos it will be for IMAX, Dobly Atmos, 3D, 4DX or 4XD theaters.
the ticket of 69 pesos it will be for the Platinum and VIP lounges.
What films will be screened at the Film Festival?
– despues de: Infinite love.
– Spider-Man No Way Home: the version with funnier things.
– Lessons for scoundrels.
– My sweet monster.
– The wild girl.
– The mob tailor.
– Dragon Ball SUPER: Super Hero.
– Ladder to hell.
The National Chamber of the Film Industry (CANACINE) announced that other special discounts on sweets and other promotions will be offered. Approximately 7,000 exhibition halls distributed throughout the country will be occupied.
This celebration has already been held in countries such as Spain, Chile, Argentina, France, Peru and for the first time it will be held in Mexico. And it is that the success it had in the Spanish-speaking territory of Europe prompted the desire to experiment here.
According to the organizers of CANACINE, it is intended that the project be carried out every year, although this will depend on the impact and development of the Film Festival in its first edition.
“2019 was a record year, the year with the highest recent cinema attendance in Mexico. Right now we are not at those levels, but the summer with the biggest movies and with a large number of movies for many audiences and that have connected well with audiences, as is the case with the movie Black Telephone, have favored the numbers ”, added the director of Cinépolis programming, Michael Rivera.
It was clarified that one of the objectives is to make the cinema more accessible for those people with economic problems due to inflation, and that with this they can afford to enjoy some films of their interest.
Similarly, Miguel Rivera said that cinema attendance on weekdays is approximately 400 thousand visitorsand that with the Film Festival the figure could double, this because the days 5, 6 and 7 fall on Monday, Tuesday and Wednesday.
“It is very important to participate in this event as independent exhibitors, because it gives us the opportunity to reach a larger audience, this party where the entire sector is united and we also make 536 screens available in 134 locations”
On the other hand, now that you can see the extended version of Spider-Man: No Way Home there is the possibility that the number of visitors to the Film Festival will increase, since When the film was released, it was in high demand in Mexican theaters..
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Reference from www.infobae.com