Colombian artist Camilo, a two-time US Grammy nominee and five-time Latin Grammy winner, became the first Latin artist to give a virtual concert on the Roblox platform. It was part of a “preview” of the famous awards, called “Grammy Week on Roblox”.
It was an innovative fully virtual experience that marked the Academy’s first foray into the Metaverse, and was Roblox’s first musical activation following examples from other platforms, including Ricketts, for example Minecraft.
Colombian singer Camilo with his awards in the press room during the 22nd Annual Latin Grammy Awards at the MGM Grand Arena in Las Vegas, Nevada, November 18, 2021. (Photo by Bridget Bennett/AFP)
Roblox is a global platform where millions of people come together every day to imagine, create and share experiences with each other, in self-created immersive 3D worlds. This time the theme of the experience was Las Vegas, to celebrate the premiere of the festival, now at its 64th annual edition, which will take place tomorrow, Sunday, April 3 in Las Vegas, with television on TNT at 9:00 pm. time
Camilo kicks off a series of virtual shows
Camilo, nominated this year for Best Latin Pop or Urban Album My hand, He was in charge of kicking off the experience, which included in-person meetings, chats, treasure hunts and virtual merchandising items to buy or win with various cast avatars.
“The Grammy Awards are prestigious, and we are thrilled to bring the most popular music festival of the year to fans around the world,” says John Vlasopoulos, Roblox Vice President and Global Head of Music. “We are thrilled to introduce Camilo, our first Latino virtual concert artist on Roblox, providing the community with new music and genres to discover.”
To accompany Colombians in this virtual experience, it was only necessary to install the free Roblox application, create an avatar and be sure to attend the premiere of the concert, live on Roblox.com or through the Roblox app.
With Camilo finale, Roblox announces Grammy Week.
In addition to Camilo’s performance, this virtual experience featured meetings with artists Glass Animals, Walker Hess and Sofia Carson in the past.
Favorites at the Latin Grammys
In November last year, Camilo was the top winner of the Latin Grammys 2021, taking four awards across different music genres, but failed to win the general categories. The Colombian singer dedicated one of his awards to Indigo, who will be accompanied by son Ivaluna Montaner.
Concert by singer Camilo in Luna Park 12/13/2021 FTP Photo: Rafael Mario Quinteros – FTP Clarins 3MRQ_-03813.JPG Z
“I want to dedicate this award to Indigo so that when she is born she feels proud, proud or proud of her father,” the singer said on receiving the last Latin Grammys 2021 award.
Camilo, who topped the list of nominees with 10 mentions, won the award for Best Pop Song life of the richBest Urban Fusion/Interpretation for Tattoo (Remix)With Raw Alejandro.
Camilo performs at the 22nd Annual Latin Grammy Awards at the MGM Grand Garden Arena on Thursday, November 18, 2021 in Las Vegas. (AP Photo/Chris Pizzello)
The Colombian artist also starred in the Best Tropical Song category for “Dios Lo Que Tu”, which he co-wrote for Ricardo Montaner and Juan Luis Guerra, and Best Pop Vocal Album for Miss Manos.
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