Still with the option to see Black widow from the armchair at home, audiences in North America flocked to theaters and they set a new record this weekend for the first Marvel Cinematic Universe movie to be released in two years.
The Walt Disney Co. studio reported this Sunday that the film generated an estimated $ 80 million in theaters in the United States and Canada. In addition to the $ 78 million it generated internationally and the $ 60 million from Disney + Premier Access rents, Black widow grossed $ 215 million in its opening weekend.
The giant that Walt founded claims to be the best on opening weekend since Star Wars: The Rise of Skywalker debuted in 2019, before the outbreak of the coronavirus in the world.
Scarlett Johansson and Florence Pugh are sisters in the Natasha Romanoff story.
It is a huge victory for cinema in the era of coronavirus. In North America, the record during the pandemic was held by the recent Fast and furious 9 (F9, its original title), by Universal, which debuted with $ 70 million a few weeks ago.
It is worth noting that, unlike Black widow, which is screened in 4,100 theaters, the ninth film in the series of action and cars that star Vin Diesel and Michelle Rodriguez it was released exclusively in theaters.
The Black Widow gives hope to the cinema
Starring Scarlett Johansson, the plot of Black widow focuses on the character of Natasha Romanoff, also known as the Black Widow, which although it had its outcome in the mega-hit Avengers: Endgame (2019) -and despite its appearance in eight of the 23 films that make up the first phase of the Marvel saga-, never had his own movie.
Black Widow already exceeds US $ 215 million in collection between cinemas and premium access to Disney +.
In the story, the heroine finds herself alone and on the run when she must confront her past after discovering a dangerous worldwide conspiracy involving the organization that raised and trained her to transform her into a skilled and fighting spy, using women as slaves. .
Natasha decides to put an end to it with the help of her adoptive sister, Yelena, played by Florence Pugh (Midsommar).
David Harbor plays Alexei Shostakov, a former Soviet super soldier known in Marvel comics as the Red Guardian, a sort of communist alter ego to Captain America and a father figure in the dysfunctional Black Widow foster family, complete with Melina. , Rachel Weisz’s character.
The Marvel film broke the recent pandemic record set by “Fast and Furious 9”.
This brand new Marvel tank went a long way to hit theaters. It was originally scheduled to premiere in May 2020, but was delayed due to the pandemic. Disney finally decided to release it on Friday, July 9, in theaters, simultaneously on the streaming service Disney + for an additional cost of 1,050 pesos in Argentina, 30 dollars in the United States.
While it is not something unprecedented in pandemic movie premieres – not even in Disney, which did the same with Cruella-, is the first Marvel movie to attempt hybrid strategy. The gamble paid off for the company: it is the highest grossing film to date.
And it makes it clear that cinema, that ritual of going to a theater to see a film on the big screen, is far from dying.