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Saturday, October 1, 2022

Argentine TV fiction loses by a landslide

The pre-world aroma invites soccer analogies with more fervor than in other times. In this framework, imagine that open TV is a field and a match is played as a tribute to fiction: that of Argentina versus that of the rest of the world. Well, unplayable. We would have two players against a great team that, on top of that, he would be in a position to put together a bench of substitutes.

Far away are the golden times of the strips or national units in the air channels. Many blame the advance of streaming, others to the lack of ideas, most to the pandemic or to the programmers or producers who do not dare to take risks. Y in almost all theories the word “crisis” is labeled.

Dump the blame there is like kick a penalty without a goalkeeper: most likely it will be a goal. It doesn’t fail. The country’s economy is on fire and, faced with this scenario, it is difficult to imagine a resurgence of fiction in the traditional way. And in quantity.

Esteban Pérez and Julieta Zylberberg, in the national fiction of Public TV.

Esteban Pérez and Julieta Zylberberg, in the national fiction of Public TV.

Anyway, the second season of Argentina, land of love and revenge (from Polka to El Trece) is underway, with some chance of being released this year, more remote than possible.

Y there are other titles going around with the intention that the small screen -already expanded to seven stations, with the new addition of Bravo TV- look like it used to be. At least as far as offering own stories that awaken the fantasy of others.

One (or two) against all

Currently, at “own stories” they would have three s’s left over. Of the almost “new” there is only one, it goes once a week, it is called post-mortem and sometimes the titles speak for themselves.

The 2020 miniseries starring Julieta Zylberberg, Alejandro Awada and Esteban Pérez, which goes on Thursdays at 11 p.m. on Public TV (the sixth of its eight episodes has just been broadcast), achieve an average of 0.4 (points) of rating. A points would also spare one that.

And then there’s the stainless wild card of Telefe, Married with childrendating from 2005, but its umpteenth iteration, 17 years later, he continues to pay for the channel on weekends. This Saturday was the second most viewed of the day, with an average of 8.2.

They would be, then, the two only local credits that could currently play the tribute matchbecause the rest of the available genres form with reality shows, entertainment cycles, magazines, newspapers, newscasts… And the blessed fiction was piled up in the gondola of cans, literally. There are for all tastes, although, apparently, not all like.

"Hercai" will leave Argentina in a few days, with no date yet.  She already has a Turkish replacement.

“Hercai” will leave Argentina in a few days, with no date yet. She already has a Turkish replacement.

At the top of the television import phenomenon are the Turkish, to which Telefe knows how to extract juice so well -and also-. It’s leaving soon Hercai and the replacement will be of the same origin: it will arrive Family love to the evening slot, at a time to be defined.

The third most viewed of August was fugitivethe Turkish soap opera that ended last month to give him his coveted space on the prime time to the Brazilian Genesisthe second most watched in the monthly table, with 12.5 points, behind La Voz argentina, all on the same screen.

Rest of the world team

The successful reality of the Rio de Janeiro mega-production, with a biblical background, it is not the one of all the foreign plots. They also had their golden age here in the ’80s and ’90s. Now they are imposed, without a doubt, by quantity and that makes them a phenomenon, but not all of them have something good to say.

The point is that channels are cheaper. And, at trade shows, many are sold for packagelike in supermarkets. Something like ‘There is a can that we all want, but if you want it also take these rubbish.

But, as much has already been written about tastes, we are not going to get into the criticism of each telenovela now, but rather with which players wins the arm wrestling fiction that arrives in bulk (most go for the umpteenth repetition) from various airports, to get a foothold on three channels: Telefe, Net TV and Bravo TV.

"Genesis", a biblical plot that rises to the daily podium.

“Genesis”, a biblical plot that rises to the daily podium.

In the leader, from Monday to Friday and from 4:15 p.m. to 8:00 p.m., The Turkish soap operas that open the game with Hercai are strung togetherat 17 arrives Our eternal loveat 18 it is the turn of Dream about you and at 19, Zuleyha. The long marathon with an average of 7 points and says goodbye at 20 with a floor that is around 9. And at 9:30 p.m. there is a change of flag: Brazil enters the courtfrom the hand of Genesis.

Net TV, which at this point already has a more balanced grid than at the beginning, puts the Venezuelan my fat beauty at 4:30 p.m., then there is a sort of western Italian (which has some Argentine faces, untamed land), and at 21 it broadcasts Empirewhich has already paraded through other screens. They move between 0.3 and 0.6 daily rating.

And from 10:15 p.m. to 11:30 p.m. The Lord of the heavens, recorded in Mexico, which raises the bar for the channel’s rating. In fact it was his most watched program of august, with an average of 0.6. And on weekends she returns to reach for untamed land (Saturday from 14.30 to 18.30) and The Lord of the heavens (Sunday from 14.30 to 20).

The seventh air signal, Bravo TV, which began broadcasting on March 14 of this year, she has her big bra in the cans. Beyond some modifications due to adjustment, he opens his series of fictions at 6 in the morning, with the Mexican distilling loveat 7 o’clock the nurses -which they serve in Colombia-, at 9 you can see (once again and they go…) Emerald and at 10 the Brazilian is broadcast love without limits.

When it ends, the main dish of the channel is servedanother repeated figure from the soap opera album: Avenue brazilwho was in the top of the station during the August measurement, with 0.2 on average. Both that production and the others they raise their marks in their evening and night broadcasts.

at 2:00 p.m. distilling loveat 15 they return nursesat 4 p.m. love without limitsat 18 try to shine Emeraldat 19 picks up Avenue brazil (in the morning it moves between 0.1 and 0.2, then it is at 0.3) and at 21 the Colombian disembarks Analia’s revenge. At 22 the Romanian appears in the name of honor (it usually does not take off from 0.0) and at 23 it returns love without limits.

On Saturdays from 6 to 8 in the morning it has The heirs of the mountain, an American and Colombian co-production that barely reaches 0.1. at 8 again Emeraldthen a marathon Avenue brazil (from 15 to 20) and another Analia’s revenge (from 8:00 p.m. to 1:00 a.m.). This weekend, this last compilation scored… 0 point.

"The Lord of the Skies", a Mexican soap opera (with American production) from 2013.

“The Lord of the Skies”, a Mexican soap opera (with American production) from 2013.

Bravo’s fictional Sundays play again with cards deployed in the week: distilling love at 6, love without limits at 8, nurses at 15 and in the name of honor from 20 to 1 on Monday, which is when scratch a few tenths. And then the weekday carousel spins.

In total there are 17 original stories, to which the channels know how to take the juice out of them at a time when Argentine fiction is migrating to the platforms, in an attempt to survive. I wish open TV can get back out of the middle (of the court) for the good of the medium (audiovisual). And of all. Our fiction deserves revenge.

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Reference from clarin www.clarin.com

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