Fans wonder about the famous characters from the movie “House of Gucci” and their real life stories. Here, we break down 5 things you need to know about Aldo Gucci, the family patriarch who took the brand from a small business to a global brand.
The world Gucci House The first is fast approaching and, as such, the complex and crazy history of the Gucci family is at the heart of fans’ concerns. The impressive list of actors in the film sees Adam Pilot as Maurizio Gucci, Lady Gaga like Patrizia Gucci, and the Hollywood legend Al Pacino as patriarch of the Gucci family, Aldo Gucci.
Here, we break down five fascinating facts about Florentine businessman Aldo who took the small-town leather goods business from his father and developed it into a global empire.
Aldo was born into a family dating back to the 13th century
Aldo Gucci was born on May 26, 1905 in Florence, Italy to parents Guccio Gucci and Aida Gucci (née Calvelli). He was born into a Tuscan family that dates back to the 13th century from the nearby town of San Miniato. Aldo was the eldest of five children, with three brothers, Vasco, Rodolfo and Enzo (died at the age of nine) plus a sister, Grimalda. He also had an adopted brother, Ugo, from his mother’s previous relationship.
Aldo developed an interest in horseback riding and botany and obtained a degree in economics from San Marco College in Florence, which gave him the business acumen necessary for the future of the Gucci brand.
He helped expand the Gucci empire
Aldo’s father, Guccio, was an Italian businessman and fashion designer who was himself the son of a leather craftsman father, Gabriello Gucci. Guccio founded Maison Gucci in Florence in 1921, selling saddles, leather goods and other accessories to riders. It was Aldo – who started working part-time in his father’s shop in the 1920s – who convinced his father to open a second shop in Rome in 1938. Guccio’s sole proprietorship then grew. transformed into a family affair, involving Aldo and his two other sons, Vasco and Rodolfo, develop into a larger clothing and merchandise company. This was, of course, only the beginning.
He created the original “GG” logo
After the Gucci brand began to grow, it catapulted into stardom almost overnight after a movie star Ingrid Bergman carried the umbrella and the bag with bamboo handles in the 1954 Roberto Rossellini film Viaggio in Italy, which makes it a must-have label for Hollywood and European elites. To help cement the brand to true iconic status, Aldo replaced their original family’s coat of arms with the now famous nested double Gs, opting for a play on his father’s initials. This “GG” logo is now, of course, one of the most recognizable brands today.
He was sentenced to prison for tax evasion
In 1980, Aldo’s son, Paul Gucci attempted to start his own business on behalf of Gucci – an obvious point of contention with his father, who ended up suing his son and threatening any Gucci supplier who did business with him. Paolo then sought revenge, causing him to withdraw from the business in 1984 with the help of his cousin, Maurizio Gucci, who had recently become the majority shareholder of the company.
Paolo also informed the IRS that his father had evaded his taxes, which resulted in Aldo being sentenced to one year and one day in prison for tax evasion of $ 7 million in New York City. Aldo, who was 81 at the time, served a sentence at the Eglin Air Force Base Federal Prison Camp in Florida.
JFK honored him as Italian fashion ambassador
Despite his run-ins with the US government, Aldo has retained a legacy that is memorable for his time working with the Gucci brand. The businessman was honored by the US president John F. Kennedy as the first Italian Fashion Ambassador and also received an honorary degree from the City University of New York in recognition of his philanthropic efforts and contributions. Speak new York TimesAldo has also been described as the “Michelangelo of Merchandising”, opening stores in Chicago, Palm Beach and Beverly Hills, expanding the Gucci empire across the globe to places like Tokyo and Hong Kong.
In 1990, Aldo died at the age of 84 in Rome from prostate cancer. He is buried in his family’s mausoleum in Florence.
Reference from hollywoodlife