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Monday, August 15, 2022

A new streaming platform! This we know about the merger of HBO Max and Discovery Plus

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Warner Bros. merged with Discovery in April of this year, and speculation immediately began about the future of hbo maxbut this Thursday several doubts about the platform were dispelled during the company’s second quarterly earnings report.

At the executive meeting, the main thing was the announcement that HBO Max will join Discovery Plus to create a new streaming service, with a view to increasing its number of subscribers to 130 million by 2025 (currently the company accounts for 92 million).

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“Having content that really resonates with people is much more important than having a lot of content,” he said. David Zaslav, CEO of Warner Bros. Discovery.

When will the new platform arrive in Mexico?

Warner Bros. CEO and President of Global Streaming and Interactive, JB Perrette, explained that the platform born from this merger It will be released in the United States during the summer of 2023.

After this, the arrival in other markets will begin. Warner Bros. Discovery’s plan is: Latin America (including Mexico), in the fall of 2023; Europe, early 2024; and Asia, in mid-2024. Although the company did not disclose specific dates.

“Putting all the content together was the only way to make this a viable business,” he said. Perrette to the rest of the executives, according to Variety.

Name and costs of the new platform

The name of the platform that will bring together the content of HBO Máx and Discovery Plus was not disclosed, although it was reported that the HBO brand will remain in force, in addition to CNN and HGTV.

Regarding the cost, amounts were not disclosed. but the company is said to be considering a model without ads (the traditional subscription with a monthly payment) and one with ads, which would be free access to a limited catalog.

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On this situation, Zaslav avoided giving a specific answer, but managed to point out that Warner Bros. Discovery’s goal is to “grow the DC brand, grow the charactersbut also, our job is to protect the brand and that is what we are going to do (…) We’re not releasing a movie unless we believe in it.”.

What content is on Discovery Plus?

Discovery Plus features content from networks like HGTV, Animal Planet, Food Network, Discovery Channel, TLC, ID, OWN, Travel Channel and Magnolia Network.

On the platform, documentaries and reality shows stand out, for example: Selling the Hamptons, Judi Dench’s wild Borneo adventure, Love off the grid Y Remix my space with Marsai Martin.

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Reference from www.milenio.com

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