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Wednesday, September 28, 2022

3D is not dead, says James Cameron, who is reviving Avatar

The thing about watching 3D movies “gives me a headache” no longer counts. Not that the frames of the glasses are too heavy, or some other excuse. 3D cinema is here to stay, although some believe that it is not. But james cameron thinks the opposite.

“I would say that 3D has already been adopted in general. Avatar won the Oscar for best photography with a 3D digital camera. No digital camera had ever won the Oscar for Best Cinematography before. Then, two of the following three years, the same cameras were used by the cinematographers who won the Oscar…”, said the filmmaker, days after re-release Avatar…in 3D.

James Camerom, for 2009, in London, with the glasses to see "Avatar".  Photo File Clarin

James Camerom, for 2009, in London, with the glasses to see “Avatar”. Photo File Clarin

It is that the format had its emergence from the premiere of the film with the blue beings, at the end of 2009. I remember attending the world premiere, in London, in Leicester Square, at the Odeon Luxe cinema, and when we left we all talked more of the three-dimensional effect of Pandora than of the plot itself (and today we would continue talking about the same thing…).

Avatar is going to have its re-release in Argentina, this coming Thursday, September 22, in a remastered copy, three months before the sequel is released, Avatar: The Way of Water.

But that will be another story.

This is what 3D cinema glasses looked like in the United States in 2009. A lot has changed since then.  AP Photo

This is what 3D cinema glasses looked like in the United States in 2009. A lot has changed since then. AP Photo

3D cinema, the effect it offers, is intended to simulate real human three-dimensional vision. It’s also not that complex: the brain creates the sensation of three-dimensionality by adding the two images it receives with the left and right eyes. The glasses of the early years, the ones used by our grandparents, had a red lens for the left eye and blue for the right.

Fashion or not?

Cameron, regarding this thing of fashion or not of three-dimensionality, has recently said that “to most people it seems that 3D is over. But it’s really not over. It has simply been accepted. Now it is part of your choices when you go to the cinema to see a movie. I compare it to color. When color movies first came out, it was a big deal. People went to see movies because they were in color. I think at the time of Avatar, people used to go to see movies because they were in 3D. It had an impact,” he said and planted a flag.

Zoë Saldaña accompanies Sam Worthington in an already classic image of "Avatar", the highest grossing film in history.  Photo File Clarin

Zoë Saldaña accompanies Sam Worthington in an already classic image of “Avatar”, the highest grossing film in history. Photo File Clarin

And if you have been lucky enough to travel and go to the Disney theme parks, you know that the “game” of Avatar it impresses, it is amazing… and much of it is due to the three-dimensional effect.

Of course, the tickets to see a film projected in 3D was not, at that time, the same as if a “conventional” 2D projection was chosen. Nor is it today, no matter how widespread it is, and it also happens with the different formats: 2D is not the same as 4D or XD, or even if you choose to see a movie in IMAX.

A scene from "Avatar: The Path of Water", the sequel that premieres in Argentina on December 15.

A scene from “Avatar: The Path of Water”, the sequel that premieres in Argentina on December 15.

Already by the year 2010 in many First World countries, 3D glasses were even sold in the same cinema complexes. A -high- value was invested, and then you could enter the theaters to see other movies with the previously purchased glasses, without having to pay an additional fee.

And for those who still today disbelieve in people’s preference for watching 3D movies, one fact: so far in 2022, 4,631,980 3D tickets have been sold, out of a general total of 26,685,919: 17.35 % of the public choose to pay more expensive, but see in 3D.

From what can be seen in the trailer for "Avatar: The Path of Water" the use of 3D is fundamental.

From what can be seen in the trailer for “Avatar: The Path of Water” the use of 3D is fundamental.

Last year, of the 13,320,965 tickets sold, 1,672,190 were for 3D screenings (12.55%). Yes: it is increasing. And in 2010 -the year of the premiere of Avatar in Argentina-, they were 6,992,526, out of 38,024,225, 18.38%. Almost 2 out of 10 viewers chose it.

The peak occurred in Argentina in 2015, with 15,257,578 out of 50,303,605: 30.33%. It was the year they released Minions, Fast and furious 7 and the first of Jurassic World.

The chain is endless. From black and white cinema, it was changed to color, to attract more public. When TV appeared, 3D was created. When home video, cable TV, and DVD came out to compete, the movies beat it. Now with streaming the battle continues, but with people like Cameron or Christopher Nolan, champions of cinema in the cinema, be it in 3D or in the best theater in your neighborhood, all is not lost.

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Reference from clarin www.clarin.com

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