- Pamela Anderson is launching an exclusive two-day “Sonsie Garden” pop-up in New York City on October 25 and 26, 2025.
- The event is designed to bring the natural, magical essence of her personal Vancouver Island home garden to the public.
- It celebrates her mindful, vegan, and cruelty-free beauty brand, Sonsie, which champions self-love and natural beauty.
- Attendees will have the limited opportunity to shop the complete product line and experience an immersive “journey.”
A Touch of Magic in the Concrete Jungle
For two days only, New Yorkers will have the rare chance to step into Pamela Anderson’s world. The actress and activist is bringing a slice of her beloved Vancouver Island home to the heart of the city with her Sonsie Garden pop-up, an immersive experience celebrating her mindful beauty brand, Sonsie. The exclusive event is set to take place in Manhattan’s Soho neighborhood on October 25 and 26.
Anderson, 58, shared exclusively with PEOPLE that her goal is to transport visitors from the city streets into the enchanting, natural world that inspires her daily. “The garden is always the best inspiration,” she stated. “We wanted to bring a taste of the Sonsie garden to the heart of N.Y.C. A little piece of magic for everyone to enjoy and dance through.”
The Philosophy of Natural Beauty
The event comes as Anderson continues to make headlines for embracing her natural, makeup-free beauty on red carpets and in public appearances, a move that has resonated with millions. This philosophy is the core of her Sonsie brand, which she co-owns. The brand focuses on vegan, cruelty-free products that promote self-acceptance and love.
“It’s about practicing self-love, acceptance and understanding it goes beyond skincare,” Anderson explained. “Having amazing products is just half the battle. So, with Sonsie we focus on giving you that so you can focus on the rest.” She describes the brand’s ethos as an “easy breezy kind of beautiful.”
An Immersive Journey for All
This isn’t just another shopping event; Anderson envisions it as a memorable experience. “I would love for those that make it to the pop-up to go on a little journey,” she shared, hoping guests will “be open-minded, be inspired to plant their own garden.”
The pop-up will feature the complete Sonsie lineup for purchase, including the recently launched Adapt Cream, a peptide-packed barrier cream Anderson called the “missing piece of the puzzle.” She emphasized that any new product had to be “out of this world,” and this one “ticked all the boxes.”
Don’t Miss This Limited Event
The Sonsie Garden pop-up will be open to the public from 10:00 a.m. to 6:00 p.m. at Shopify NY on 131 Greene Street. With Anderson bringing personal touches and “many little pieces” from her own garden, this event promises to be a unique and inspiring moment that captures the “childlike quality inside that keeps us forever young.” Those wishing to attend this highly anticipated event are encouraged to sign up in advance.