- Mexican authorities are searching for influencer Nicole “La Nicholette” Pardo after a viral video appears to show her being forced into a vehicle at gunpoint.
- Sinaloa Attorney General’s Office issued a missing person bulletin; footage was geolocated to Isla Musalá, Culiacán.
- Federal and state officials say vehicles linked to the incident are being tracked; US officials say they are monitoring the case.
Influencer reported missing after viral footage
Mexican authorities are investigating the disappearance of 20-year-old Nicole “La Nicholette” Pardo after a video circulating on social media appears to show armed men forcing her into another vehicle in broad daylight. The Sinaloa Attorney General’s Office says Pardo was last seen on January 20 in the Isla Musalá neighborhood of Culiacán.
Video reportedly filmed from her vehicle
Footage purportedly captured by cameras on Pardo’s lilac Tesla Cybertruck circulated online and was geolocated by journalists to the Isla Musalá area. The Sinaloa Attorney General’s Office released a missing person bulletin including her image and basic details.
Authorities say vehicles are being tracked
Mexican Security Secretary Omar García Harfuch said state authorities reported the incident immediately to the federal government and that vehicles allegedly involved are being tracked. At a daily press briefing with President Claudia Sheinbaum, Harfuch pledged authorities would provide detailed information as the investigation continues.
US response and local ties
According to public posts, Pardo split her time between Culiacán and Phoenix, Arizona, and public records list an address in Phoenix. The US State Department said it is aware of reports and is monitoring the situation; it also said consular assistance is available. The Arizona Attorney General’s Office said Mexican authorities had not yet requested its collaboration but that it stands ready to assist.
Online profile and public attention
Pardo—known online as La Nicholette—had built a following across platforms, with more than 180,000 Instagram followers and over 145,000 on TikTok. She also maintained a YouTube channel and an OnlyFans account and is referenced in the corrido “La Muchacha del Salado.” Her public profile and the viral footage have amplified interest in the search.
Context: disappearances and violence in Sinaloa
Her disappearance comes amid rising concerns about violence against women in Sinaloa. Official figures show the state recorded 72 femicides in 2025, the highest in seven years, and Sinaloa accounts for thousands of disappearances reported nationally. Authorities warn the investigation remains active and that details may change as new information emerges.
Mexican and federal investigators continue to pursue leads. Officials ask anyone with information to contact the Sinaloa Attorney General’s Office.
Image Referance: https://www.cnn.com/2026/01/23/americas/us-mexico-influencer-abducted-gunpoint-latam-intl