- BTS star Jung Kook is back with a smoldering new campaign for Calvin Klein, sending the internet into a frenzy.
- Shot by acclaimed photographer Mert Alas, the campaign features a dynamic video and a series of eye-catching photos showcasing the singer’s iconic style and physique.
- Jung Kook expressed his excitement, stating, “it feels so good to be back in the brand’s iconic denim,” acknowledging the anticipation from his dedicated fanbase.
- The campaign arrives as fans eagerly await BTS’s full group comeback, which is anticipated in 2026.
Jung Kook Returns to Break the Internet with Calvin Klein
The wait is officially over, and the reaction is deafening. BTS’s Jung Kook has made his grand return as the face of Calvin Klein, and the new campaign is everything fans were hoping for—and more. Launched Tuesday (Oct. 28), the collaboration has already dominated social media, with fans praising the K-pop superstar’s smoldering presence and undeniable charisma.
A Dynamic and Daring Campaign
This isn’t just a photoshoot; it’s a full visual experience. The campaign, expertly captured by photographer Mert Alas, features a series of stunning images that are both chic and dynamic. In the accompanying ad spot, Jung Kook is seen navigating city streets on a motorbike, confidently striding down a hallway, and showing off his signature dance moves. The photos highlight a variety of looks, from a classic denim-on-denim set to a simple white T-shirt that he lifts to reveal his heavily tattooed arm, all while showcasing his famous washboard abs and the iconic Calvin Klein waistband.
“It Feels So Good to Be Back”
This campaign marks another milestone in the successful partnership between Jung Kook and the iconic fashion house. The relationship began in March 2023 and has consistently produced viral moments. From his rock-star-inspired shoot to a memorable campaign set in New York’s Grand Central Station, each collaboration has been a major event.
The star himself is thrilled to be back. “I know that my fans have been eagerly waiting for this return, and it feels so good to be back in the brand’s iconic denim,” Jung Kook shared in a statement, giving a direct nod to the millions of fans who follow his every move.
Watch the Official Campaign Video
The dynamic video ad captures the essence of the new campaign, showcasing Jung Kook’s effortless cool and powerful screen presence.
What’s Next for Jung Kook and BTS?
This major fashion campaign comes at a pivotal time for the global superstar. Having recently been discharged from his mandatory military service in June, Jung Kook is stepping back into the spotlight. He treated fans to the single “Never Let Go” in 2024, and this campaign further signals his return. Meanwhile, the entire BTS ARMY is on high alert, as this solo activity is seen as a precursor to the group’s epic and highly anticipated comeback in 2026.
Image Referance: https://www.billboard.com/photos/bts-jung-kook-abs-calvin-klein-campaign-photos-1236099570/