- Country star Jelly Roll claims he was treated like a “criminal” by employees at a Louis Vuitton store in Sydney, Australia.
- The Grammy-nominated artist shared the experience on social media, comparing the treatment to how he was looked at when he “was an actual criminal.”
- Jelly Roll has been open about his past, which includes serving over a year in prison for an aggravated robbery he was charged with as a teen.
- A representative for Louis Vuitton has not yet publicly responded to the singer’s claims.
Jelly Roll’s Shocking Accusation Against Louis Vuitton
Country music sensation Jelly Roll has called out luxury fashion brand Louis Vuitton, alleging that staff at a Sydney store treated him and his entourage with suspicion, making him feel like a potential criminal. The star took to social media on Wednesday to share the uncomfortable shopping experience.
“Hey man, the Louis Vuitton in Sydney, legitimately just treated us like we were finna [sic] come in and rob that place,” the musician stated in a video. He emphasized the intensity of the scrutiny, drawing a stark comparison to his troubled past.
“I have never been looked at more like a crim… Listen, the last time I was looked at like a criminal this bad… I was an actual criminal this bad,” he said.
A Past He Doesn’t Hide
Jelly Roll’s comparison carries significant weight due to his well-documented history with the law. The singer, whose real name is Jason Bradley DeFord, has been candid about his past struggles, including an arrest at age 16 for aggravated robbery. He was charged as an adult and ultimately served over a year in prison, followed by seven years of probation.
“I never want to overlook the fact that it was a heinous crime,” he previously told Billboard, reflecting on his actions as a teenager. “This is a grown man looking back at a 16-year-old kid that made the worst decision that he could have made in life and people could have got hurt and, by the grace of God, thankfully, nobody did.”
From Troubled Teen to Music Star
The “Save Me” singer credits the birth of his daughter as the pivotal moment that inspired him to turn his life around. He recalled being in a jail cell with nothing to his name when he realized he was responsible for another human being.
“I was scum of the Earth,” Jelly Roll admitted during an appearance on “Sunday TODAY with Willie Geist.” “I was a crack dealer. I was a horrible, horrible human. And I was like, ‘I’ve got to figure this out.'”
Using His Past for Good
Despite the hardships, Jelly Roll believes his past has shaped him for the better. He has used his story of redemption to connect with fans and spread a message of hope and change through his music.
“I wouldn’t be the man I am today if it wasn’t for what I went through. I think it empowered me. I think it gave me my voice,” he told Fox News Digital at the 2023 CMAs. “I was a horrible human for decades, and to just be able to turn that around and give a message in the music and help people… is very indicative of where I came from and how important it is to me to always reach back.”
Image Referance: https://www.foxnews.com/entertainment/jelly-roll-claims-louis-vuitton-employees-treated-him-like-criminal-during-sydney-shopping-trip