– Kendall Jenner stars in a Fanatics Sportsbook Super Bowl ad that jokingly leans into the “Kardashian curse.”
– The commercial shows Jenner burning jerseys and showcasing luxury purchases she quips were paid for by failed sports seasons.
– The ad nods to Jenner’s past NBA relationships — including Devin Booker and Blake Griffin — and ends with the line: “Kardashian Curse…it’s not even my last name.”
Kendall Jenner leans into the joke in Super Bowl spot
Kendall Jenner appears to poke fun at the viral rumor that relationships with Kardashians and Jenners bring bad luck to athletes in a new Fanatics Sportsbook commercial set to air during Super Bowl 2026. The ad airs Feb. 8 as the New England Patriots face the Seattle Seahawks.
What happens in the ad
The short spot opens with Jenner lounging in a lavish beachside mansion, sipping tea from a rose-adorned cup — which wilts as she takes a sip. She deadpans, “Haven’t you heard? The internet says I’m cursed.”
Scenes cut between playful visuals: Jenner lighting a match and throwing it into a basket of NBA jerseys, walking past portraits of exes with their faces burned or ripped out, diving into a pool she jokes was paid for when “basketball boyfriend one missed the playoffs,” and admiring a vintage convertible paid for after “boyfriend two flopped right out of the league.”
She even boards a private jet, cackling, “Thanks boyfriend three!” The commercial ends with a pointed punchline: “Kardashian Curse…it’s not even my last name.”
Calls out real exes — and the brand behind the spot
The ad’s jokes land with context: Jenner has dated NBA players including Phoenix Suns guard Devin Booker and former LA Clippers forward Blake Griffin. While the spot doesn’t name the athletes, the references echo long-running online chatter about the so-called “Kardashian curse.”
Fanatics Sportsbook produced the commercial and leans into the irony: Jenner quips she’s been “betting on it,” and attributes her luxurious lifestyle — pool, convertible, private jet — to those winning (or losing) moments in sports.
A cheeky response to a persistent rumor
This isn’t the first time the family has addressed the rumor. Past moments — from Keeping Up With the Kardashians segments to posts by sisters like Khloé and Kylie — have addressed or pushed back on the idea. Jenner’s Super Bowl spot, however, reframes the narrative as a confident joke rather than a dispute.
Watch the ad
Watch the commercial on YouTube below:
Kendall Jenner’s spot delivers a self-aware, humorous take on the online theory — and does so with the kind of glossy, playful sheen fans expect from a Super Bowl commercial.
Image Referance: https://www.eonline.com/news/1427773/kendall-jenner-super-bowl-2026-commercial-kardashian-curse