- Bo Jackson joined the Coachella Valley Firebirds’ annual charity golf event at Desert Willow Golf Resort.
- Firebirds forward John Hayden said he was “starstruck” despite a decade in pro hockey and 272 NHL games.
- Former pro athletes and local supporters gathered to play, meet stars and raise money for community causes.
Bo Jackson headlines Firebirds’ charity golf day
The Coachella Valley Firebirds’ annual charity golf event took a memorable turn when Bo Jackson — the multi-sport legend — teed off with players, alumni and local supporters at Desert Willow Golf Resort in Palm Desert.
Players meet a sports icon
John Hayden, a veteran forward for the Firebirds who has logged 272 NHL games in a decade of professional hockey, said he rarely feels starstruck. But meeting Jackson on the course changed that. Hayden and teammates spent the day enjoying friendly competition, conversation and photo ops with one of the most recognizable athletes of his generation.
Community, camaraderie and charity
The event drew a host of former pro athletes alongside Firebirds players, creating a festive atmosphere that blended sport and philanthropy. Organizers used the day to raise funds for local causes, bringing fans and athletes together while spotlighting community needs.
Short-format golf outings like this have become a staple for teams looking to deepen community ties during the season. The Firebirds’ event combined on-course games, silent-auction items and meet-and-greets — formats designed to engage fans and maximize charitable dollars while keeping the event accessible and enjoyable.
Why Bo Jackson’s presence mattered
Bo Jackson’s appearance elevated the event beyond the typical club fundraiser. Jackson, known for his rare two-sport success in the NFL and MLB and his enduring cultural presence, brought extra attention and excitement. For younger players and fans, meeting a cross-sport star offered a reminder of sport’s broad appeal and the power of athletes to support community causes.
Firebirds reaction
Players described the day as a break from the rigors of the hockey season — a chance to unwind, bond with teammates and give back. Coaches and front-office staff praised the turnout and noted the value of building goodwill in the valley through accessible events that invite fans to interact with players and special guests.
Looking ahead
The Firebirds plan to continue blending community outreach with fan engagement across the season. Events like the Desert Willow golf fundraiser reaffirm the team’s local roots while offering memorable experiences for players and supporters alike.
As the Firebirds return to the ice, the images and stories from the golf event — including team photos with Bo Jackson — will remain a highlight of the season and a reminder of how sport can bring people together for a cause.
Image Referance: https://www.desertsun.com/story/sports/hockey/firebirds/2025/12/22/coachella-valley-firebirds-relish-golfing-with-bo-jackson/87888948007/?gnt-cfr=1&gca-cat=p&gca-uir=false&gca-epti=z11xx93p118850c118850d00—-v11xx93&gca-ft=28&gca-ds=sophi