- Fans in orange beanies braved cold to greet cast at the Regal Times Square premiere.
- Timothée Chalamet, Gwyneth Paltrow and local mayor-elect joined the A24 celebration.
- Marketing stunts — windbreakers, a blimp and pop-ups — bolstered the film’s buzz.
- “Marty Supreme” opens in theaters on Christmas Day.
Celebrity-studded New York premiere draws a festive crowd
About 50 fans in orange beanies waited in 20-degree temperatures outside the Regal Times Square Tuesday evening to see the cast of Marty Supreme, Josh Safdie’s new screwball sports dramedy from A24. The crowded scene — coordinated by the studio — felt like an extension of the film’s offbeat marketing, which has included streetwear drops, a blimp and a series of playful social videos.
Chalamet greets fans and praises original films
Timothée Chalamet, who plays an aspiring table-tennis champion in the film, walked the red carpet and thanked the crowd. “It’s amazing to see such enthusiasm for an original film,” he said. In the movie, Chalamet’s character is a gritty, determined player complete with glasses, a mustache and acne — a departure from his usual roles and a showcase for the actor’s comedic range.
Notable guests and unexpected moments
Alongside Chalamet, the premiere drew a mix of stars and public figures. Gwyneth Paltrow attended, as did Zohran Mamdani and co-stars including Odessa A’zion. The event included theatrical touches — notably a roast pig — and even appearances by local politicians, including a mayor-elect who joined the celebration, underscoring the event’s blend of pageantry and hometown pride.
Fans and fashion: the Marty Supreme effect
The film’s merchandising has made headlines on its own. Celebrities and athletes have been photographed wearing Marty Supreme windbreakers, helping the film’s aesthetic reach beyond screenings and into pop culture. Fans camped on the sidewalks hours before the premiere, some arriving mid-afternoon to secure a spot.
Marketing as performance
A24’s campaign has treated the press tour like part of the film’s creative expression. Promotional stunts — including a pop-up streetwear event and a branded blimp — fed the movie’s quirky energy and generated social-media moments that served as a kind of rolling trailer. The approach has positioned Marty Supreme as one of the season’s buzziest original films.
What’s next
Marty Supreme opens in theaters on Christmas Day. Early reactions to the premiere suggest the film’s combination of screwball humor, sports drama and immersive marketing will make it a holiday talking point. Fans wearing orange beanies and celebrities on the carpet both signaled one thing clearly: Marty Supreme is aiming to be more than just a movie — it’s a cultural moment.
Image Referance: https://www.nytimes.com/2025/12/17/style/marty-supreme-premiere-timothee-chalamet-mamdani.html