- Apple and NBCUniversal are launching a new bundled subscription for Apple TV and Peacock, available starting October 20.
- The bundle starts at $14.99 per month, offering customers a savings of over 30% compared to individual subscriptions.
- In a first-of-its-kind collaboration, each service will feature a curated selection of the other’s shows for users to sample for free.
- Apple One Family and Premier subscribers are eligible for an exclusive 35% discount on the Peacock Premium Plus tier.
In a significant move to counter subscription fatigue and offer greater value to consumers, Apple and NBCUniversal have announced the Apple TV and Peacock Bundle. This new subscription, launching on October 20, combines two major streaming platforms into a single, discounted package, signaling a new era of collaboration in the competitive streaming wars.
A New Era of Streaming Value
The partnership aims to provide a comprehensive entertainment package, merging Apple TV’s critically acclaimed original series and films with Peacock’s extensive library of beloved franchises, blockbuster movies, and live sports.
“We’re thrilled to introduce this all-inclusive bundle of incredible programming,” said Oliver Schusser, Apple’s vice president of Apple TV, Apple Music, Sports, and Beats. “The Apple TV and Peacock Bundle unites the best of entertainment in a simple and seamless experience.”
Subscription Tiers and Unprecedented Savings
The bundle is designed to be aggressive in its pricing, directly addressing consumer concerns over rising streaming costs.
- Apple TV and Peacock Premium: For $14.99 per month, subscribers get access to both services with ads on Peacock.
- Apple TV and Peacock Premium Plus: For $19.99 per month, users can enjoy an ad-free experience on Peacock, the ability to download content, and access to live local NBC channels.
Furthermore, Apple One subscribers on the Family and Premier plans will receive a 35% discount on the Peacock Premium Plus add-on, a first-of-its-kind benefit for the all-in-one subscription.
A Unique Cross-Service Collaboration
What sets this bundle apart is an innovative content-sharing initiative. To entice new viewers, both platforms will allow users to sample a curated selection of shows from the partner service directly within their app.
At launch, Peacock subscribers can watch up to three episodes of Apple TV originals like Slow Horses, Silo, Foundation, and Palm Royale for free. Conversely, Apple TV app users can sample Peacock hits such as Law & Order, Bel-Air, Twisted Metal, and Real Housewives of Miami.
Matt Strauss, Chairman of NBCUniversal Media Group, called the partnership a “perfect combination of entertainment,” adding, “we’re redefining what the customer journey should be for a streaming bundle with rich sampling and a smooth sign-up process.”
This strategic alliance leverages the complementary strengths of both services—from Apple’s award-winning dramas like Severance and Ted Lasso to Peacock’s live sports, including the NBA, and popular shows like The Traitors. The bundle represents a compelling new option for viewers looking to streamline their subscriptions without sacrificing access to top-tier content.
Image Referance: https://www.apple.com/newsroom/2025/10/apple-and-nbcuniversal-introduce-the-apple-tv-and-peacock-bundle/