- NBA legend Michael Jordan was spotted wearing the unreleased Air Jordan 11 “285” at a NASCAR race in Charlotte.
- Inspired by Atlanta’s Interstate 285, the new sneaker is set to release on Saturday, November 22, for $250.
- The release is expected to be incredibly exclusive, available only in-store at select regional retailers in North America.
- This colorway is one of nine new designs celebrating the 30th anniversary of the iconic Air Jordan 11 silhouette.
Michael Jordan Turns NASCAR Race into Sneaker Showcase
Proving he’s still a dominant force in the culture, Michael Jordan has once again sent sneakerheads into a frenzy. The basketball icon turned heads this past weekend at the Bank of America Roval 400 at Charlotte Motor Speedway, not just for his presence as a NASCAR team owner, but for what was on his feet: the brand new, unreleased Air Jordan 11 “285.”
Despite selling his majority stake in the Charlotte Hornets, Jordan has remained a prominent public figure, often using his appearances at NASCAR and golf events as a personal runway to debut upcoming sneakers from his legendary line. This latest reveal continues that trend, giving fans a first look at a highly anticipated release.
A Tribute to Atlanta: The “285” Colorway
The Air Jordan 11 “285” is more than just a new color scheme; it’s a direct homage to the city of Atlanta. The design is inspired by Interstate 285, the highway that encircles the city, and aims to capture its vibrant, artistic energy. The shoe features a clean Sail leather upper, with a unique debossed route of the interstate wrapping around the mudguard for a distinctively local touch.
Further celebrating Atlanta’s culture, the sneaker includes a multicolor sock liner and footbed in Newsprint and Sport Royal, a nod to the city’s influential street art scene.
How to Get Them (If You’re Lucky)
Here’s the part every sneaker fan is waiting for—and it’s not good news for most. The Air Jordan 11 “285” is scheduled for an official release on Saturday, November 22, with a retail price of $250 for adult sizes.
However, acquiring a pair will be a serious challenge. Jordan Brand has confirmed that the shoe will be sold exclusively in-store at a handful of select regional retail partners across North America. This hyper-limited release strategy means missing out is a near certainty for many.
For those who don’t manage to secure a pair on release day, the only option will be the resale market. Expect prices on platforms like StockX and GOAT to be significantly higher than retail, as demand for this exclusive colorway is already skyrocketing.
An Enduring Legacy
First debuted by Jordan upon his return from baseball, the Air Jordan 11 has become arguably the most beloved model in his entire signature line. Thirty years later, its popularity hasn’t waned. This “285” colorway, part of a larger collection of nine new styles celebrating the shoe’s 30th anniversary, proves that both Michael Jordan and his sneakers remain timeless icons in the world of sports and fashion.